About The Brand

ROIA was established in 2014 by Rohita Vee and is a Madras born brand. An Engineer turned Jewelry Designer/Metalsmith, she trained in ten different mediums of jewelry from the prestigious LJS, London.

ROIA is a one woman show.

Rohita fell in love with metal as a medium and how it can be morphed, stamped and forged with just our mere hands. She designed Nose pins in silver when not many designers in India were keen on exploring a line just dedicated to the art of wearing nose ornaments, a practice that has been followed for centuries in India. Thereby becoming the signature of this brand! 
She focuses on designing simplistic everyday pieces that has an edge and most often they become conversation starters.
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